Steve Jobs

Steve Jobs

This a collection of almost everything including stories, lessons, short quotes which I will keep updating often. Happy Learning!

Do what you love, love what you do.

Here’s to the crazy ones, the misfits, the rebels, troublemakers, the round pegs in the square holes, the ones who see things differently, they are not fond of rules and they have no respect for the status-quo. You can quote them, disagree with them, glorify or villify them, but the only thing that you can’t do is ignore them because they changes things. They push the human race forward and while some may see them as the crazy ones, we see geniuses. Because the people who were crazy enough to think that they can change the world, are the ones who do.

When you grow up you tend to get told, the world is the way that it is and your life is just the way it is, live your life just inside the world, try not to bash into the walls too much, try to have a nice family life, have fun, save little money. That is a very limited life. Life can be much broader ones you discover one simple fact and that is everything around you that you call life was made up by people that were no smarter than you and you can change it, influence it. You can build your own things that other people can use and the minute that you understand . You can change it, mould it. That’s may be the most important thing. To shake of this erroneous notion that life is there and you just are going to live in it versus embrace it, change it, improve it, make your mark upon it. I think that’s very important. Once you learn that you will never be the same again.

Feel free to jump anywhere,


Most people don’t get the wonderful experiences because they never ask. I have never found anybody that didn’t want to help me if I asked them for help. I have never found anyone who said no and hung up the phone when I called.

Most people never pick up the phone and call, most people never ask and that’s what seperates sometimes the people who do things and the people who just dream about them.

You got to act. You got to be willing to fail. Willing to crash and burn. If you are afraid of failing you won’t get very far.

Start Young: I started Apple when I was 20, Woz was maybe 24 or 25. We had no families, no children, no houses. We had nothing to lose and everything to again. And we figured, even if we crash and burn and lose everything, the experience will have been 10 times the cost. There was no risk.

The only thing really you have in your life is time and if you invest that time in yourself to have great experiences that are going to enrich you then you can’t possibly lose. So, I always advice people don’t wait. Do something when you are young when you have nothing to lose. Not that people can’t start them when they are 50. I have seen that and there are very successful companies. But it’s lot easier when you are young, you don’t have anything to lose and no don’t have responsibilities to other people that you will acquire later in life.

People are admired for trying.

All that work that I have done in my life will be obsolete by the time I am 50. This is a field where one does not write principia which hold up for 200 years, or one paints a painting that will be looked for several centuries or build a church that will be admired and look in astonishment for centuries. This is field where things become obsolete for 10 years. You can’t go back and use Apple I. It’s sort of like sediments of rock where you are building up a mountain and you get to contribute your layer of sedimentary rock to make the mountain much higher. No one on surface will have be able to see your sediment unless they have X-ray vision, they will stand on it.

If you want to want what is going to happen in 5 years, you don’t look in mainstream, you look at fringe.

You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.


Love what you do, do what you love.

I want to put a ding in the universe. Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking.

Start your business when you are young.

Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple.

We’re here to put a dent in the universe. Otherwise why else even be here?


I called up Bill Hewlett when I was 12 years old. He lived in Palo Alto and his number was still in phone book and he answered the phone himself. He said, “Yes?” I said, “Hi, I am Steve Jobs and I am twelve years old. I am student in high school and I want to build a frequency counter and I was wondering if you have any spare parts I could have.” And he laughed and he gave me the spare parts to build the frequency counter and he gave me a job the summer at Hewlett-Packard, working on the assembly line putting nuts and bolts together on frequency counter and I was in heaven.

Apple was very classic Silicon Valley startup in sense that Steve Woznaik worked for Hewlett Packard. In fact, Woz was still working at Hewlett Packard when we started Apple and Hewlett Packard was the gensis of not just the concept to starting your own company. Of course, it was primary role model in Valley. But it was also the ethics or ethical basis of how you wanted to build your company? The company that was based on values and not just on making money and HP had HP-way and had enlisted the values. The first one was we need to make profit or less we can’t keep this company going. But after that values got into how they wanted to treat individuals conduct their corporate life and it was very idealistic in my opinion. We were very much influenced by that. The second thing that made us very typical in a way was that we were building a product that we ourselves were customer for. We were building something we wanted for ourselves just like Hewlett and Packard started building test equipments and equipments for engineers. Well, they were engineers so they could in essence do marketing. They could figure out what a engineer might want in a product as well as design it. We wanted a computer and we knew exactly what we wanted in a computer and so we could do the marketing as well as engineering of that product. This changed later as we started selling people that we are different than us but certainly in first several years at Apple we were selling to people that were just like us. And a lot of Silicon Valley companies have started that way.

One of the things that Woz and I did was, we built blue boxes. These are obsolete now. They were the devices that you could build when you make long distance phone call and you hear the tone. Those were the telephone computer signalling each other, sending information to each other to set up your call. And the signalling was like lot of phones but of different frequencies. Well, you can make a box that emit those frequencies that make those tones. There used to be a way to fool the entire telephone companies system that you were a telephone computer and to open up itself and let you call anyone in the world for free. This was illegal but we were so fascinated by them. We built the best digital blue box in the world and gave it to our friends. It was the magic that in fact two teenagers could build this box for $100 worth of parts and control $100 million infrastructure in entire telephone network in whole world. That was magical. Experience like that taught us the power of ideas, the power of understanding that if you could build this box you could control $100 million of infrastructure around the world. That’s a powerful thing. If we wouldn’t have made blue boxes, there wouldn’t have been Apple. Because we would have not had not only the confidence that we can build something and make it work, because it took us six months of discovery to figure out how to build this. It was tremendous process in itself. But we also had the sense of magic that we could sort of influence the world.

Stanford Commencement Address

This is a prepared text of the Commencement address delivered by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, on June 12, 2005. All credits to Stanford.

Thank You!

I am honored to be with you today at your commencement from one of the finest universities in the world. Truth be told, I never graduated from college and this is the closest I’ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories.

The first story is about connecting the dots.

I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?

It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: “We have an unexpected baby boy; do you want him?” They said: “Of course.” My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college. This was the start, in my life.

And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents’ savings were being spent on my college tuition. After six months, I couldn’t see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn’t interest me, and begin dropping in on the ones that looked far more interesting.

It wasn’t all romantic. I didn’t have a dorm room, so I slept on the floor in friends’ rooms, I returned Coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:

Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and sans serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating.

None of this had even a hope of any practical application in my life. But 10 years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it’s likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on that calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backward 10 years later.

Again, you can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. Because believing that dots will connect down the road will give you the confidence to follow your heart even when it leads you off the well worn path, and that will make all the difference.

My second story is about love and loss.

I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents’ garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.

I really didn’t know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down — that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.

I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the world’s first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple’s current renaissance. And Laurene and I have a wonderful family together.

I’m pretty sure none of this would have happened if I hadn’t been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. And don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking. Don’t settle.

My third story is about death.

When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn’t even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor’s code for prepare to die. It means to try and tell your kids everything you thought you’d have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.

I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and thankfully I’m fine now.

This was the closest I’ve been to facing death, and I hope it’s the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty that when death was a useful but purely intellectual concept:

No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960s, before personal computers and desktop publishing, so it was all made with typewriters, scissors and Polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: It was idealistic, and overflowing with neat tools and great notions.

Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: “Stay Hungry. Stay Foolish.” It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.

Stay Hungry. Stay Foolish.

Thank you all very much.